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Most popular Survey Questions

Most popular Survey Questions

Most popular Survey Questions

There are common questions that have been widely used by various organizations in surveys. Such questions seek to gain general information about your business.

Here are some of the questions that you can include in your next survey:


  • How did your first hear about us?

The question as it implies probes how the customer came to know of the existence of your business. On face value, it may not seem like an important source of information. However, this question gives you feedback on the most effective marketing channel the business is using. You can thus invest more in the particular marketing strategy that’s working. For example, you can increase the capital spent on TV commercials.

  • How does our product benefit you?

In many cases, the product message the company believes to be transmitting doesn’t entirely resonate with the customer base. Consequently, by identifying the importance of the particular product or service, you can create them to resonate with your customers.  You can use this question in an email survey. Ensure that the question will be simple and direct.

  • What do you and don’t you like about our product?

As a business entity, you could be offering different products. Responses from this question enable the business to orient itself in the market where the product is most valued. Moreover, with countless features being offered, you can identify the most loved feature of your product… and least too.

  • What is the one thing you recommend we should keep doing as a company?

As a business, you should endeavor to integrate this question in the survey. It highlights the strengths of your business that you should maintain or improve. It also cements the loyalty customers’ have put into your brand. For instance, a customer can respond to you by saying you should always ensure proper labeling.

  • What made you chose us over our competitors?

From it, entrepreneurs can clearly pinpoint what distinguishes them and other players in the market. By knowing their knack, they are able to reap the rewards. It’s only logical that this question should be asked after the customer has used your product.

  • What can make you chose our competitors over us?

This question is correlated with the one above. You’ll be obtaining feedback over your weaknesses and capitalize by improving your business.

  • What do our competitors do better than us?

Customers enjoy the benefit of using products on different sides of the fence. Consequently, they will compare the features offered on the different products on the market. By asking this question, the customer will offer an insight into your business weaknesses. It could be you are offering your services at a high price. Subsequently, you’ll revise your prices to meet the customers’ purchasing power. Furthermore, you will obtain information on your competitor’s strengths; from which you can rethink your business model.

  • Would you refer us to one of your networks?

This forms the basis of Net Promoter Score (NPS) which is a useful tool in determining customer’s loyalty. The question further interrogates the relationship the business has with its customer. You should always ask this question whenever you are administering a survey. If you find negative answers, you can then change tact to avert an impending crisis in your shop.

  • How would find a similar enterprise to ours in Google?

The web contains an ocean of potential customers. By knowing the keywords users use to acquire products you can orient your website to make use of SEO (Search Engine Optimization). This will lead to a higher rank on the SERP (Search Engine Result Page). The higher the rank you have, the more the visibility your website will have!

  • How could we improve our services to meet your requirements?

By probing your customers using this question, you’ll identify key areas that you need to assess and modify. Through it, you can also identify why customers prefer other substitute products. By improving the quality of the products, you create a strong brand which is vital for attracting new customers.

  • Were you able to purchase the products you needed easily?

If you are running an online store, for instance, this question will help you to design an interactive website that is also to navigate.

  • What support communication do you prefer?

This question identifies the communication method that your customers prefer. It could be that they prefer you contact them via a call, email or a simple text!

As you reach out for customer feedback, make sure you use some of these questions!

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